CATCH
![](/web/image/4045248-ca2c6cf2/c300.jpg)
C300
![](/web/image/4045245-3bda4b77/c365.jpg)
C365
![](/web/image/4045246-92c6d362/c390.jpg)
C390
![](/web/image/4045247-bcfd0686/c430.jpg)
C430
Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.